![]() Now, in my 30s, I'm dad-ishly willing to brag about having “bionic ears.” But in my teens and 20s, I much preferred to embrace “what?!” as a primary feature of my vocabulary. It’s a sentiment that rings especially true for me. “Because they're viewed more as a medical device and less of a consumer electronics object, or something that's desirable.” “There's a stigma that has surrounded hearing aids for many, many years,” explains Brian Maguire, global head of Bose Hear and Health. It’s an approach that Bose hopes will bring better hearing to the millions who haven’t yet taken, or would otherwise never take, the leap.Ī whole host of barriers keep people from seeking out hearing amplification, and one of the chief ones is, well, uncoolness. Billed as the first self-fitting hearing aids cleared by the FDA for direct-to-consumer sale, they are a fusion of tried-and-true, behind-the-ear hearing aids paired with a stunningly simple app for configuring them to your preferences. These are the people Bose wants to reach with SoundControl Hearing Aids. Ultimately, nearly four in five who could benefit from a hearing aid never get one. But of the 48 million Americans who suffer from some degree of hearing loss, millions never seek help at all. According to the Hearing Loss Association of America, people with hearing loss wait an average of seven years before seeking help, not 20. It wasn’t until 2020, struggling to hear people through masks and plexiglass, that I went crawling back to the doctor’s office for professional help - and I ultimately paid an alarmingly large sum of money for a pair of traditional hearing aids that quite literally changed my life. In college, incessant ringing developed and worsened - I now understand this to be my brain's futile attempt to fabricate what my ears can't provide. When an audiologist suggested amplification after I failed a school hearing test in sixth grade, I basically laughed her out of the room. It took me the better part of 20 years to do anything about my hearing loss. Of the 48 million Americans who suffer from some degree of hearing loss, millions never seek help at all. ![]() The $850 'Headphones' From Bose That Aren't Just Life-Changing - They're Cheap. Bose sound control hearing aids - Bose soundcontrol hearing aid (D8aQTjLY9) Bose sound control hearing aids - Bose soundcontrol hearing aid (Coupon: y4ghfwETy4) ![]()
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